Business school introduced me to the concept of Willingness To Pay.
It's a somewhat intuitive idea, and yet an incredibly important principle...
However, it's not the only "Willingness to..." that carries great weight.
The world hinges on many other "Willingnesses to"...such as...
Willingness To Love...
Willingness To Accept...
Willingness To Reject...
Willingness To Ignore...
Willingness To Listen...
Willingness To Forgive...
Willingness To Care...
Willingness To Risk...
Willingness To Wait...
Willingness To Ask...
Willingness To Commit...
Willingness To...
The list undoubtedly goes on as life goes on.
It's an intuitive idea, but a vital principle.
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