The number of houses currently for sale in the school district in which I live.
That's informational...but nothing more.
Seems like a pretty low number for what it is describing. Seems potentially noteworthy. But in the end it is nothing more than information.
When a story is told with numbers the numbers numbers shift from being informational to transformational.
If the housing market in the school district in which I live were balanced, there would need to be roughly 360 homes currently for sale. Instead, there are 24. Which means, it is a seller's market. A major seller's market.
Those are numbers with a story.
Numbers that move from INFORMATIONAL to TRANSFORMATIONAL.
Our society is fascinated with numbers. And numbers are powerful.
We can't expect people to be impressed simply by numbers. They won't be. They will just be confused.
The key is fascinating people be telling a story with the numbers.
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