I am working as part of a team starting a local microbrewery/brewpub. We are tracking towards a crowdfunding campaign around the end of the calendar year.
I am fascinated by the power that exists within the crowd. There seems to be a latent energy such that if they are presented with an opportunity they can grab onto, and a structure that allows them to share with others in their crowd, the possibilities are endless.
It seems as though one of the main choices in trying to tap into the crowd is whether you are going to try to push them over the tipping point, or create an environment where they are able to naturally move themselves past the tipping point.
The later takes more work and creative thinking to setup, but it seems the potential to be reached in this approach is much greater!
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