Responsible Living and a Brewery...

I have found myself in the incredible position of getting to lead the startup of a microbrewery/brewpub in West Lafayette, Indiana.

This endeavor is the main thing that has me thinking about this idea of Responsible Living.

One of the phrases we are seeking to grow our brewery brand around is "Where drinking responsibly isn't an afterthought, because living responsibly is our forethought."

By no means is it an easy undertaking, but it is a worthy undertaking.

I have this sense that there are many industries and aspects of our life and world where if responsible living were the forethought, it would cause many things to no longer need to be an afterthought.