Who's hearing you?

On my drive to work this morning, I noticed a spray painted sign on a wooded lot that read "Hillary is a liar, liar, liar."

I am not terribly political, and this is by no means a post about politics.  Whether you agree with the statement, disagree with the statement, or couldn't care less about the statement, my question is...Who does the creator of the sign think they are influencing?

Painting a sign and sticking it in the yard is easy and convenient, but is it really effective?

If that individual really believes in their message, it seems they would be much more effective if they would take people they know out to coffee and talk level-headedly about why they think the way they do.

It can be easy to think we are communicating well and to many, when in actuality there are very few people who are actually hearing you.  And if they are hearing you, they are likely hearing the wrong thing.

The reason communication is difficult is because it requires not just saying something, but also working to say things in a way they are actually heard.